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# S1E10: Hawthorne Union
- URL: https://crossstreetcoaching.com/s1e10-hawthorne-union/
- Published: 2020-02-25T12:00:00.000Z
- Updated: 2026-03-25T01:50:25.000Z
- Description: Why are you looking over your shoulder when there are rainbows and unicorns?
- Author: Jacen Spector
- Tags: Podcast, Season 1, #podcast-episode, #imported, Coaching, Entrepreneurship

*Season 1: Origins | Episode 10 | 30 min*

Why are you looking over your shoulder when there are rainbows and unicorns? Diana Ideus ( https://www.linkedin.com/in/dianaideus/ ), the founder of Hawthorne Union, is a Professionally Certified Coach with the International Coaching Federation and has her Masters in Organizational Behavior and Executive Coaching.

Diana currently leverages her coaching, management, and leadership development experience with business leaders and coaches remotely and in California. Diana and I talk about starting Hawthorne Union, what it is like to be brought up in a community of coaches, and the difficulties of being an entrepreneur.

#### Listen to this episode

Also available on [Spotify](https://open.spotify.com/show/22cGas040PizW7dHvl69ip?ref=crossstreetcoaching.com) · [Apple Podcasts](https://podcasts.apple.com/us/podcast/cross-street-coaching/id1492768601?ref=crossstreetcoaching.com)